São Paulo will host Sensation The Brazilian Tour Event in 2018!

The year 2018 will be marked by the arrival of Sensation to Brazil.

About SENSATION: The World's Leading Dance Event

Sensation carries unique concepts such as bringing together people passionate about dancing and vibrating to the sound of top-quality e-music, and enchant them with unforgettable sensory experiences. Its many millions of fans form a real family around the globe. The concept of the white dress code promotes the idea of "unity" and became the hallmark of the event, making it unmistakable. In addition, it transforms the world's largest arenas into gigantic nightclubs. The party, which is a unique experience with its visuals and dazzling performances, began its journey in Amsterdam in the year 2000. It was the first electronic music event to happen in a stadium. Sensation Amsterdam is a sales phenomenon, having exhausted its tickets in only 1 single box office day, in the last 15 years!

Its growth was such that it became a world tour in 2005, being still the most traveled electronic event in the world, crossing all continents, crossing 34 countries.

The Brazilian Tour

The year 2018 will be marked by the arrival of Sensation to Brazil. The party, which transforms the world's largest arenas into gigantic nightclub’s, and is famous for already having gathered tens of millions of people dressed in white, has already been held in several countries recently passing through Amsterdam, Dubai, and Australia.

At this year it will land in Brazil titled "Sensation The Brazilian Tour" and São Paulo will host the festival on March 31st at 9pm at the São Paulo Expo Center. Playcorp, the producer, and director of the event exclusively in Brazil explains that "beyond the demand of fans, the potential of the event and the expectation are so many that only 1 city would not be able to count," explains Marcelo Flores, who heads the national operation.

"For 18 years each new edition has opened in Amsterdam, but we decided for the first time in the history of Sensation to launch the next one here in Brazil because the party has high adherence with the profile of the Brazilians: we will bring emotion, intensity, beauty, and joy. Who better than the Brazilians to receive such news, and firsthand? "Says Michael Hekking, director of marketing for Sensation International.

Sensation Brazil will still be World Première, that is, it will receive an edition never before seen anywhere else in the world, with many pyrotechnic effects, lasers, lights show, acrobatics, choreography and many details tailor-made by the teams from Holland and to defy all the senses of the public. "The production and creation teams of the Netherlands made up of international professionals with expertise in each segment, are already totally focused on the elaboration of this new edition never seen anywhere in the world. Several rehearsals are performed in a hidden place with seven keys, with timed assemblies and disassemblies, so that not only the show is perfect, but also going from one city to another is done with plenty of time. All in a timing record and with maximum quality "says Viviane Pessoa, responsible for the marketing of Sensation Brazil.

Several of the biggest global artists have already participated in Sensation and virtually all DJs that today lead the TOP 100 have played in several editions. Not to mention an outstanding character, Mr. White, with his unparalleled visual all white, resident DJ who always opens the event in style, with his subtle house and tech house of the highest quality.

In Brazil, the estimate is to bring São Paulo, Brasília and Belo Horizonte together more than 60,000 people dressed in white, amusing themselves to the sound of the best e-music artists. 

More info can be found at: sensation.com